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Developing an Integrated Product and Price Management Course
15 references·1 citing·34 second hop
Developing an Integrated Product and Price Management Course (1995)Developing an Integrated Product and Pric…Competitive Advantage (2023)Competitive AdvantageThe Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (2002)The Strategy and Tactics of P…The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of p…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …The Decision-Making Process Underlying Curriculum Revision (1991)The Decision-Making Process U…Price Presentations Structured with Strategy (1991)Price Presentations Structure…Marketing Education and Marketing Management: Some Thoughts on Compatibility and Integration (1991)Marketing Education and Marke…Managing Brand Equity (1991)Managing Brand EquityMarketing and Exchange (1987)Marketing and ExchangeShaping the Marketing Curriculum: The CEO Perspective (1984)Shaping the Marketing Curricu…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…The New Economic Theory of Consumer Behavior: An Interpretive Essay (1975)The New Economic Theory of Co…Marketing as Exchange (1975)Marketing as ExchangeA New Approach to Consumer Theory (1966)A New Approach to Consumer Th…A Customer Analysis Course for the Marketing Curriculum (1997)A Customer Analysis Course fo…The Theory of Buyer Behavior (1971)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)The Economics of Product Variety: A Survey (1990)The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies (2009)TOURISM AND HOTEL COMPETITIVENESS RESEARCH (2009)The Nature of the Firm (1937)A Theory of the Allocation of Time (1965)Exchange and Power in Social Life. (1965)Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The Concept of the Marketing Mix (1964)A Generic Concept of Marketing (1972)Advertising and Promotion Management (1987)A Framework for Conceptual Contributions in Marketing (2011)Successful New Product Pricing Practices: A Contingency Approach (2003)Service Science, Management, Engineering, and Design (SSMED) (2009)When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)D amaged G oods (1996)Persuasion knowledge and consumer reactions to pricing tactics (2007)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
this work references cited by second hop

References

  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1991Managing Brand Equity3,818 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1975Marketing as Exchange1,648 cited
  • 1987Marketing and Exchange520 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 1995The strategy and tactics of pricing: A guide to profitable decision making378 cited
  • 2002The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making166 cited
  • 1975The New Economic Theory of Consumer Behavior: An Interpretive Essay149 cited
  • 2023Competitive Advantage111 cited
  • 1984Shaping the Marketing Curriculum: The CEO Perspective33 cited
  • 1991The Decision-Making Process Underlying Curriculum Revision14 cited
  • 1991Marketing Education and Marketing Management: Some Thoughts on Compatibility and Integration10 cited
  • 1991Price Presentations Structured with Strategy8 cited

Cited by

  • 1997A Customer Analysis Course for the Marketing Curriculum

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5 cited