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Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
16 references·13 citing·34 second hop
Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm (2006)Exploring managers' perspectives of the i…The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)The Customer Orientation of S…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Designing qualitative research, 3rd ed. (1999)Designing qualitative researc…The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction (1996)The effects of perceived co-w…The Art of Case Study Research (1996)The Art of Case Study ResearchMarket Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Designing qualitative research (1989)Designing qualitative researchProblems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Employee and customer perceptions of service in banks: Replication and extension. 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Examining how proactive personality affects employee brand performance under formal and informal organizational support (2017)Too much of a good thing? Exa…The Exploration and Analysis of the Influence Factors for Staff Interactive Relationship (2017)The Exploration and Analysis …Effect of internal branding on employee brand commitment and behavior in hospitality (2015)Effect of internal branding o…How to influence hospitality employee perceptions on hotel brand performance? 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(1983)Diffusion of Innovations 1 (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Metodologi Penelitian Kualitatif (2022)The Comparative Advantage Theory of Competition (1995)Innovativeness: Its antecedents and impact on business performance (2004)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Effects of innovation types on firm performance (2011)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
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  • 2001Corporate branding and corporate brand performance897 cited

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  • 1996The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction877 cited
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    • 2020The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty82 cited
    • 2013The influence of service brand orientation on hotel employees’ attitude and behaviors in China70 cited
    • 2015Effect of internal branding on employee brand commitment and behavior in hospitality56 cited
    • 2014How to influence hospitality employee perceptions on hotel brand performance?55 cited
    • 2012Transformational leadership and branding behavior in Taiwanese hotels49 cited
    • 2017Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support48 cited
    • 2019Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective35 cited
    • 2018Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes34 cited
    • 2013A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty33 cited
    • 2020Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions33 cited
    • 2012RELATIONSHIP BETWEEN BRAND KNOWLEDGE AND BRAND REWARDS, AND EMPLOYEES' BRAND CITIZENSHIP BEHAVIOR: THE MEDIATING ROLES OF BRAND COMMITMENT25 cited
    • 2017The Exploration and Analysis of the Influence Factors for Staff Interactive Relationship1 cited
    • 2019Bahraini Employee’s Motivation in the Luxury & Hospitality Industries1 cited