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Towards a B2B customer-based brand equity model

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2012Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty23 cited

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2012Impact of Brand Equity on Purchase Decision of Final Consumer Focusing on Products with Low Mental Conflict15 cited

2015Applicability of Keller’s brand equity model in the B2B chemical market15 cited

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2020Factors Determining Brand Equity for Retail Stores: A Market Segmentation Approach10 cited

2016Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms10 cited