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The Changing Attitudes of CPAs toward Advertising
11 references·0 citing·37 second hop
The Changing Attitudes of CPAs toward Advertising (1991)The Changing Attitudes of CPAs toward Adv…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…The Survey Research Handbook (1985)The Survey Research HandbookMarketing Research (1984)Marketing ResearchHealth care advertising: a comparative analysis. (1983)Health care advertising: a co…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…A Quantitative Review of Research Design Effects on Response Rates to Questionnaires (1983)A Quantitative Review of Rese…Consumer Behavior: Concepts and Applications (1980)Consumer Behavior: Concepts a…The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups (1978)The Advertising of Fees and S…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Advertising in the Professions: The Critical Issues (1977)Advertising in the Profession…Mail Surveys and Response Rates: A Literature Review (1975)Mail Surveys and Response Rat…Compliance without pressure: The foot-in-the-door technique. (1966)Combining results of independent studies. (1978)Scientific Guidelines for Conducting Integrative Research Reviews (1982)Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response (1988)Estimating the Effect of Incentives on Mail Survey Response Rates: A Meta-Analysis (1993)What (Not) to Expect When Surveying Executives (2006)The Effect of Advertising on the Price of Eyeglasses (1972)Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Referrals between professional service providers (1987)The marketization of accountancy (2015)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Services Advertising: An Overview and Summary of Research, 1980–1995 (1997)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)Marketing research: text and cases (2002)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Reported response rates to mailed physician questionnaires. (2020)The Market Maven: A Diffuser of Marketplace Information (1987)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Destination image and tourist loyalty: A meta-analysis (2013)Satisfaction with Leisure Time Activities (1981)A Kansei mining system for affective design (2005)The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products (2014)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons (1987)Factors Affecting the Acceptability of Advertisements among Professionals (1988)Research note: marketing accounting services (1995)Cultural rural tourism (2003)HANDLING NONRESPONSE IN LOGISTICS RESEARCH (2010)Examining non-response bias in substance use research—Are late respondents proxies for non-respondents? (2013)Learning to learn: an examination of organisational learning in selected Irish multinationals (2001)Are Excellent Companies Ethical? Evidence from an Industrial Setting (2003)The “art” of questionnaire construction: some important considerations for manufacturing studies (2003)
this work references cited by second hop

References

  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1975Mail Surveys and Response Rates: A Literature Review855 cited
  • 1983A Quantitative Review of Research Design Effects on Response Rates to Questionnaires706 cited
  • 1983Consumer Behavior: Implications for Marketing Strategy664 cited
  • 1985The Survey Research Handbook391 cited
  • 1980Consumer Behavior: Concepts and Applications336 cited
  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
  • 1977Advertising in the Professions: The Critical Issues40 cited
  • 1978The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups39 cited
  • 1984Marketing Research38 cited
  • 1983Health care advertising: a comparative analysis.19 cited

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