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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

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References

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1969Statistical Theories of Mental Test Scores8,023 cited
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1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
1984A Price Discrimination Theory of Coupons491 cited
1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
1994Do Coupon Expiration Dates Affect Consumer Behavior?207 cited
1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited
1965The "Deal-Prone" Consumer179 cited
1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
1982Factors Affecting Coupon Redemption Rates125 cited

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1999Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century171 cited
2014From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

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149 cited

2005Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value108 cited

2005Category-specific coupon proneness: The impact of individual characteristics and category-specific variables104 cited

2009Some Antecedents of Price Sensitivity97 cited

2008Do Shoppers Like Electronic Coupons?87 cited

2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited

2003The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use76 cited

2008Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information69 cited

2003Customer-adapted coupon targeting using feature selection☆68 cited

2009An Empirical Analysis of Consumer Behavioural Intention Towards Mobile Coupons in Malaysia65 cited

2013A framework for designing and implementing effective online coupons in tourism and hospitality64 cited

2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions48 cited

2018Scanning for discounts: examining the redemption of competing mobile coupons41 cited

2010Online vs. Offline Coupon Redemption Behaviors40 cited