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An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty
16 references·9 citing·37 second hop
An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty (2009)An Examination of Attendee Brand Loyalty:…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Mail and internet surveys : the tailored design method (2007)Mail and internet surveys : t…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Structural equation modeling with LISREL, PRELIS, and SIMPLIS basic concepts, applications, and programming (1998)Structural equation modeling …Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…An Attributional Theory of Motivation and Emotion (1986)An Attributional Theory of Mo…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model (2024)Investigation into the festiv…Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity (2019)Analysis of Brand Resonance M…How to develop brand attachment in various product categories? (2017)How to develop brand attachme…The impact of country-of-origin image on brand loyalty: evidence from Iran (2016)The impact of country-of-orig…The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry (2016)The effects of lucky draw sal…Invisible and Intangible, but Undeniable: Role of Ambient Conditions in Building Hotel Guests’ Loyalty (2014)Invisible and Intangible, but…Factors Affecting Online Tourism Group Buying and the Moderating Role of Loyalty (2013)Factors Affecting Online Tour…Do Loyalty Groups Differ in the Role of Trust in Online Tourism Shopping? A Process Perspective (2012)Do Loyalty Groups Differ in t…An examination of brand loyalty in the Indonesian hotel industry (2011)An examination of brand loyal…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. (2004)The Delphi method as a research tool: an example, design considerations and applications (2004)The adequacy of response rates to online and paper surveys: what can be done? (2008)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Social cognitive theory of self-regulation (1991)Classrooms: Goals, structures, and student motivation. (1992)Well-being : the foundations of hedonic psychology (1999)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2007Mail and internet surveys : the tailored design method9,606 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1986An Attributional Theory of Motivation and Emotion4,969 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1998Structural equation modeling with LISREL, PRELIS, and SIMPLIS basic concepts, applications, and programming

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3,851 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • Cited by

    • 2013Factors Affecting Online Tourism Group Buying and the Moderating Role of Loyalty77 cited
    • 2014Invisible and Intangible, but Undeniable: Role of Ambient Conditions in Building Hotel Guests’ Loyalty61 cited
    • 2011An examination of brand loyalty in the Indonesian hotel industry36 cited
    • 2012Do Loyalty Groups Differ in the Role of Trust in Online Tourism Shopping? A Process Perspective35 cited
    • 2016The impact of country-of-origin image on brand loyalty: evidence from Iran29 cited
    • 2024Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model28 cited
    • 2016The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry22 cited
    • 2019Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity15 cited
    • 2017How to develop brand attachment in various product categories?13 cited