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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
16 references·3 citing·54 second hopsampled
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications (2013)Effects of mobile direct experience on pe…The International encyclopedia of communication (2009)The International encyclopedi…An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Intentions to Use Mobile Serv…The mobile commerce value chain: analysis and future developments (2002)The mobile commerce value cha…Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Measures of Perceived Interac…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Evaluating the Potential of I…Exploring the Implications of the Internet for Consumer Marketing (1997)Exploring the Implications of…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Dual coding theory: Retrospect and current status. (1991)Dual coding theory: Retrospec…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…Direct Experience And Attitude-Behavior Consistency (1981)Direct Experience And Attitud…Getting some of that personality: There is an app for that! 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References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1991Dual coding theory: Retrospect and current status.2,179 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
  • 2005Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons1,292 cited
  • 1981Direct Experience And Attitude-Behavior Consistency1,215 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,086 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods883 cited
  • 2009The International encyclopedia of communication

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617 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 2002The mobile commerce value chain: analysis and future developments525 cited
  • Cited by

    • 2018Technology driven experiences from mobile direct to virtual reality20 cited
    • 2014The roles of cause involvement and cause acts in a social marketing campaign14 cited
    • 2020Getting some of that personality: There is an app for that!7 cited