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An analysis of marketing programmes adopted by regional small and medium‐sized enterprises
16 references·7 citing·40 second hop
An analysis of marketing programmes adopted by regional small and medium‐sized enterprises (2010)An analysis of marketing programmes adopt…The Five Stages of Small Business Growth (2002)The Five Stages of Small Busi…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Entrepreneurial marketing: a conceptualisation from qualitative research (2000)Entrepreneurial marketing: a …An emotional business: a guide to understanding the motivations of small business decision takers (2000)An emotional business: a guid…Marketing and entrepreneurship in SMEs : An innovative approach (1995)Marketing and entrepreneurshi…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Marketing Strategy and Management (1992)Marketing Strategy and Manage…The Relationship between Marketing Orientation and Entrepreneurial Orientation (1991)The Relationship between Mark…Marketing is everything. (1991)Marketing is everything.Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The relationship between entrepreneurship and marketing in established firms (1987)The relationship between entr…Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk (1986)Missing the Boat and Sinking …The Evolution of Marketing in Small Firms (1985)The Evolution of Marketing in…From sales obsession to marketing effectiveness (1977)From sales obsession to marke…Is the whole greater than the sum of its parts? A vending retail study (2022)Is the whole greater than the…Educating graduates for marketing in SMEs (2016)Educating graduates for marke…Satisfaction, Investment, and Alternatives Predict Entrepreneurs' Networking Group Commitment and Subsequent Revenue Generation (2013)Satisfaction, Investment, and…Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises (2013)Insights about Integrated Mar…Strategic branding roadmap for SMEs operating in business‐to‐business sector (2012)Strategic branding roadmap fo…Marketing effectiveness and its precursors (2011)Marketing effectiveness and i…How to Improve Small and Medium-Sized Enterprises Profitability by Practicing an Efficient Human Resources Management (2011)How to Improve Small and Medi…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Structure, and Process (1978)The Correlates of Entrepreneurship in Three Types of Firms (1983)An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation (2001)POSITIVE PSYCHOLOGICAL CAPITAL: MEASUREMENT AND RELATIONSHIP WITH PERFORMANCE AND SATISFACTION (2007)Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations (2010)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Strategy‐making and environment: The third link (1983)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research1 (1999)Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review (2006)Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The evolution of firm networks: from emergence to early growth of the firm (2001)Arriving at the high-growth firm (2003)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Marketing's Contribution to the Strategy Dialogue (1992)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)The effect of market orientation on buyer–seller relationship satisfaction (2003)The Effect of a Market Orientation on Business Profitability (1990)Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)The Capabilities of Market-Driven Organizations (1994)
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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2002The Five Stages of Small Business Growth1,451 cited
  • 1977From sales obsession to marketing effectiveness579 cited
  • 1995Marketing and entrepreneurship in SMEs : An innovative approach534 cited
  • 1987The relationship between entrepreneurship and marketing in established firms517 cited
  • 1991The Relationship between Marketing Orientation and Entrepreneurial Orientation417 cited
  • 1991Marketing is everything.347 cited
  • 2000An emotional business: a guide to understanding the motivations of small business decision takers230 cited
  • 1986Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk229 cited
  • 1985The Evolution of Marketing in Small Firms219 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 1992Marketing Strategy and Management

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190 cited
  • 2000Entrepreneurial marketing: a conceptualisation from qualitative research185 cited
  • Cited by

    • 2013Satisfaction, Investment, and Alternatives Predict Entrepreneurs' Networking Group Commitment and Subsequent Revenue Generation33 cited
    • 2011Marketing effectiveness and its precursors32 cited
    • 2012Strategic branding roadmap for SMEs operating in business‐to‐business sector21 cited
    • 2016Educating graduates for marketing in SMEs16 cited
    • 2013Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises14 cited
    • 2022Is the whole greater than the sum of its parts? A vending retail study13 cited
    • 2011How to Improve Small and Medium-Sized Enterprises Profitability by Practicing an Efficient Human Resources Management12 cited