SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Structuring the marketing function in complex professional service organizations
16 references·0 citing·48 second hop
Structuring the marketing function in complex professional service organizations (2000)Structuring the marketing function in com…Interaction, relationships and networks in business markets: an evolving perspective (1996)Interaction, relationships an…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Quasi-Markets and Social Policy (1991)Quasi-Markets and Social Poli…Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Evolution of the Marketing Or…The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Service Encounter: Diagno…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…Managing in the Service Economy (1988)Managing in the Service Econo…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Moments of Truth (1987)Moments of TruthOrganizational Buying Behavior (1973)Organizational Buying BehaviorQuestionnaire Design and Attitude Measurement. (1968)Questionnaire Design and Atti…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)Developing Buyer-Seller Relationships (1987)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)What is total quality control the japanese way (1985)Customer-Employee Rapport in Service Relationships (2000)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)The relationship marketing process: communication, interaction, dialogue, value (2004)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Measuring Service Quality: A Reexamination and Extension (1992)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)The Discovery of Grounded Theory (2017)The measurement of civic scientific literacy (1998)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1968Questionnaire Design and Attitude Measurement.1,480 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 1991Quasi-Markets and Social Policy938 cited
  • 1973Organizational Buying Behavior640 cited
  • 1987Moments of Truth614 cited
  • 1996Interaction, relationships and networks in business markets: an evolving perspective579 cited
  • 1988Managing in the Service Economy504 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1991Evolution of the Marketing Organization: New Forms for Turbulent Environments477 cited
  • Cited by

    No citing works inside the corpus for this window.