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Customer Engagement into Value Creation: Determining Factors and Relations with Loyalty
16 references·3 citing·48 second hopsampled
Customer Engagement into Value Creation: Determining Factors and Relations with Loyalty (2014)Customer Engagement into Value Creation: …Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Managing the co-creation of value (2007)Managing the co-creation of v…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)Understanding the Customer Ba…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)A Model of Customer Satisfact…On the relationship between store image, store satisfaction and store loyalty (1998)On the relationship between s…Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)Antecedents and consequences …Customer voluntary performance: Customers as partners in service delivery (1997)Customer voluntary performanc…Customer contributions and roles in service delivery (1997)Customer contributions and ro…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…Testing the "side-bet theory" of organizational commitment: Some methodological considerations. (1984)Testing the "side-bet theory"…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Customer Satisfaction as an Antecedent to Engagement in Co-Creation of Value in the Hotel Industry (2018)Customer Satisfaction as an A…The transpiring journey of customer engagement research in marketing (2016)The transpiring journey of cu…Factors Influencing Customer Engagement in Mobile Applications (2016)Factors Influencing Customer …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1984Testing the "side-bet theory" of organizational commitment: Some methodological considerations.2,236 cited
  • 1999A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery2,058 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
  • 1998On the relationship between store image, store satisfaction and store loyalty

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1,157 cited
  • 1998Antecedents and consequences of trust and satisfaction in buyer‐seller relationships1,088 cited
  • 1997Customer contributions and roles in service delivery968 cited
  • Cited by

    • 2016The transpiring journey of customer engagement research in marketing187 cited
    • 2016Factors Influencing Customer Engagement in Mobile Applications21 cited
    • 2018Customer Satisfaction as an Antecedent to Engagement in Co-Creation of Value in the Hotel Industry13 cited