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An Examination of the Relationship between Manufacturing Strategy and Marketing Objectives
16 references·3 citing·32 second hop
An Examination of the Relationship between Manufacturing Strategy and Marketing Objectives (1991)An Examination of the Relationship betwee…Manufacturing Strategy : Text and Cases (1994)Manufacturing Strategy : Text…Broader Product Line: A Necessity to Achieve Success? (1990)Broader Product Line: A Neces…Operations strategy: A literature review (1989)Operations strategy: A litera…Generic manufacturing strategies: A conceptual synthesis (1989)Generic manufacturing strateg…Manufacturing Strategy, Environmental Uncertainty and Performance: A Path Analytic Model (1987)Manufacturing Strategy, Envir…Restoring our competitive edge (1985)Restoring our competitive edgeManufacturing: The Formidable Competitive Weapon (1985)Manufacturing: The Formidable…Manufacturing Strategy: A Methodology and an Illustration (1985)Manufacturing Strategy: A Met…Restoring our competitive edge (1984)Restoring our competitive edgeMail and Telephone Surveys: The Total Design Method. (1982)Mail and Telephone Surveys: T…Product differentiation advantages of pioneering brands (1980)Product differentiation advan…Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: T…Patterns of Industrial Innovation (1978)Patterns of Industrial Innova…Technology and Organization in Manufacturing (1976)Technology and Organization i…The Focused Factory (1974)The Focused FactoryMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers (2014)The relationships between man…Joint pricing and production management: a geometric programming approach with consideration of cubic production cost function (2014)Joint pricing and production …The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis (2005)The longitudinal literature r…Information and Consumer Behavior (1970)Consumer Information, Product Quality, and Seller Reputation (1982)First-mover advantages (1988)Status quo bias in decision making (1988)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity (1983)Relevance Lost: The Rise and Fall of Management Accounting (1987)Manufacturing Flexibility: A Strategic Perspective (1993)A definition of theory: research guidelines for different theory‐building research methods in operations management (1998)Variations in R&D Investments of Family and Nonfamily Firms: Behavioral Agency and Myopic Loss Aversion Perspectives (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Empirical research methods in operations management (1990)THE IMPACT OF ENVIRONMENTAL TECHNOLOGIES ON MANUFACTURING PERFORMANCE. (1999)Understanding the concept of supply chain resilience (2009)TIME AN TRANSITION IN WORK TEAMS: TOWARD A NEW MODEL OF GROUP DEVELOPMENT. (1988)Entry, Exit, Growth, and Innovation over the Product Life Cycle (1996)Aging, Obsolescence, and Organizational Innovation (2000)Research in the process and content of manufacturing strategy (1990)A resource‐based view of manufacturing strategy and the relationship to manufacturing performance (2002)The Financial Impact of ISO 9000 Certification in the United States: An Empirical Analysis (2005)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Methods of coping with social desirability bias: A review (1985)Incivility in the workplace: Incidence and impact. (2001)Nonresponse Rates and Nonresponse Bias in Household Surveys (2006)Theories of the firm: contractual and competence perspectives (1993)The Importance‐Performance Matrix as a Determinant of Improvement Priority (1994)Service, services and products: rethinking operations strategy (2009)SWOT analysis: It's time for a product recall (1997)On theory in operations management (1998)
this work references cited by second hop

References

  • 1982Mail and Telephone Surveys: The Total Design Method.6,852 cited
  • 1979Mail and Telephone Surveys: The Total Design Method.5,023 cited
  • 1978Patterns of Industrial Innovation3,340 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1974The Focused Factory1,137 cited
  • 1987Manufacturing Strategy, Environmental Uncertainty and Performance: A Path Analytic Model1,052 cited
  • 1994Manufacturing Strategy : Text and Cases1,033 cited
  • 1980Product differentiation advantages of pioneering brands738 cited
  • 1984Restoring our competitive edge613 cited
  • 1990Broader Product Line: A Necessity to Achieve Success?551 cited
  • 1985Manufacturing: The Formidable Competitive Weapon449 cited
  • 1985Manufacturing Strategy: A Methodology and an Illustration402 cited
  • 1985Restoring our competitive edge378 cited
  • 1989Generic manufacturing strategies: A conceptual synthesis375 cited
  • 1989Operations strategy: A literature review366 cited
  • 1976Technology and Organization in Manufacturing360 cited

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Cited by

  • 2014Joint pricing and production management: a geometric programming approach with consideration of cubic production cost function14 cited
  • 2014The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers13 cited
  • 2005The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis11 cited