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Feedback Nash Equilibrium for Dynamic Brand and Channel Advertising in Dual Channel Supply Chain
16 references·1 citing·42 second hop
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References

  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1998An empirical study on consumer acceptance of products in electronic markets: a transaction cost model741 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2001Understanding Digital Markets: Review and Assesment425 cited
  • 2004Differential Games in Marketing303 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
  • 2007A survey of Stackelberg differential game models in supply and marketing channels183 cited
  • 2012Recent developments in dynamic advertising research181 cited
  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly181 cited
  • 2010Quality improvement vs. advertising support: Which strategy works better for a manufacturer?180 cited
  • 1996

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Controlling product returns in direct marketing
178 cited
  • 1989Competitive dynamic advertising159 cited
  • Cited by

    • 2015Research on price Stackelberg game model with probabilistic selling based on complex system theory19 cited