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The Role of Culture in the Service Evaluation Process

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References

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2025Advances in Consumer Research13,264 cited
1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
1997Customer value: The next source for competitive advantage4,662 cited
1992Cultures and organizations: software of the mind3,674 cited
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2021Methods and Data Analysis for Cross-Cultural Research2,614 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1977Breaking Free from Product Marketing2,056 cited
1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
1990Consumer Behavior and Marketing Strategy1,768 cited
1994Service Quality: New Directions in Theory and Practice1,701 cited

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1994The Nature of Customer Value: An Axiology of Services in the Consumption Experience1,364 cited

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2008Uncertainty Avoidance as a Moderator of the Relationship between Perceived Service Quality and Customer Satisfaction191 cited
2015Reconfiguring Chinese cultural values and their tourism implications190 cited
2002Does Culture Influence Web Site Quality Expectations?187 cited
2018Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination185 cited
2000The Impact of Culture and Gender on Customer Evaluations of Service Encounters184 cited