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Effects of Message Modality and Appeal on Advertising Acceptance
16 references·16 citing·38 second hopsampled
Effects of Message Modality and Appeal on Advertising Acceptance (1987)Effects of Message Modality and Appeal on…On the primacy of cognition. (1984)On the primacy of cognition.On the primacy of affect. (1984)On the primacy of affect.Advances in Consumer Research (1983)Advances in Consumer ResearchAffective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attitudes, intentions, and behavior: A test of some key hypotheses. (1981)Attitudes, intentions, and be…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Current issues and research in advertising (1978)Current issues and research i…Human Emotions (1977)Human EmotionsThe Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Cognitive, social, and physiological determinants of emotional state. (1962)Cognitive, social, and physio…Communicating sadness: The impact of emotional crisis communication on the organizational post-crisis reputation (2021)Communicating sadness: The im…The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model (2019)The effectiveness of green ad…Social media engagement behavior (2019)Social media engagement behav…Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective (2019)Redefining Rational and Emoti…Examining digital video advertising (DVA) effectiveness (2019)Examining digital video adver…The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention (2018)The impact of expressing mixe…How to Implement Informational and Emotional Appeals in Print Advertisements (2017)How to Implement Informationa…How Do Voters Respond to Information? Evidence from a Randomized Campaign (2015)How Do Voters Respond to Info…Effects of message appeal and service type in CSR communication strategies (2015)Effects of message appeal and…Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources (2015)Communicating CSR-linked spon…Gender and message appeal: their influence in a pro-environmental social advertising context (2014)Gender and message appeal: th…Environmental threat appeals in green advertising (2014)Environmental threat appeals …Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors (2013)Let Users Generate Your Video…Determinants of Effective SMS Advertising: An Experimental Study (2007)Determinants of Effective SMS…The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio (2005)The Influence of Media on Adv…Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects (1994)Program Involvement and Ad/Pr…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Outlines of Psychology (1980)Patterns of cognitive appraisal in emotion. (1985)Putting the fear back into fear appeals: The extended parallel process model (1992)Emotional Labor in Service Roles: The Influence of Identity (1993)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The Principles of Psychology (1891)Handbook of Experimental Psychology (1952)A Theory of Social Comparison Processes (1954)Self-Perception Theory (1972)Emotion Work, Feeling Rules, and Social Structure (1979)Core affect and the psychological construction of emotion. (2003)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)What good are positive emotions in crisis? A prospective study of resilience and emotions following the terrorist attacks on the United States on September 11th, 2001. (2003)Healthy and Unhealthy Emotion Regulation: Personality Processes, Individual Differences, and Life Span Development (2004)Does positive affect influence health? (2005)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1962Cognitive, social, and physiological determinants of emotional state.6,222 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1977Human Emotions2,868 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1984On the primacy of affect.1,885 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1984On the primacy of cognition.1,403 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 1978Current issues and research in advertising940 cited
  • 1981Attitudes, intentions, and behavior: A test of some key hypotheses.

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924 cited

Cited by

  • 2019Social media engagement behavior524 cited
  • 2013Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors189 cited
  • 2015How Do Voters Respond to Information? Evidence from a Randomized Campaign169 cited
  • 2007Determinants of Effective SMS Advertising: An Experimental Study169 cited
  • 2015Effects of message appeal and service type in CSR communication strategies159 cited
  • 2014Environmental threat appeals in green advertising126 cited
  • 2019The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model94 cited
  • 2014Gender and message appeal: their influence in a pro-environmental social advertising context82 cited
  • 2017How to Implement Informational and Emotional Appeals in Print Advertisements73 cited
  • 2021Communicating sadness: The impact of emotional crisis communication on the organizational post-crisis reputation62 cited
  • 2018The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention62 cited
  • 1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects49 cited
  • 2005The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio48 cited
  • 2015Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources48 cited
  • 2019Examining digital video advertising (DVA) effectiveness42 cited
  • 2019Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective42 cited