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The Role of Narratives in the Advertising of Experiential Services
16 references·16 citing·42 second hopsampled
The Role of Narratives in the Advertising of Experiential Services (2000)The Role of Narratives in the Advertising…Handbook of Social Cognition (2014)Handbook of Social CognitionStructure mapping in analogy and similarity. (1997)Structure mapping in analogy …River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The anthropology of experience (1986)The anthropology of experienceThe Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…The need for cognition. (1982)The need for cognition.Categorization and Representation of Physics Problems by Experts and Novices* (1981)Categorization and Representa…After Virtue; A Study in Moral Theory (1981)After Virtue; A Study in Mora…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Information and Consumer Behavior (1970)Information and Consumer Beha…The Narrative Policy Framework (2018)The Narrative Policy FrameworkNarrative, transportation and advertising (2015)Narrative, transportation and…Effects of message appeal and service type in CSR communication strategies (2015)Effects of message appeal and…Introducing the Narrative Policy Framework (2014)Introducing the Narrative Pol…Narrative online advertising: identification and its effects on attitude toward a product (2013)Narrative online advertising:…Making Sense of Climate Change: How Story Frames Shape Cognition (2013)Making Sense of Climate Chang…Cultural Characters and Climate Change: How Heroes Shape Our Perception of Climate Science (2013)Cultural Characters and Clima…The role of emotions in online consumer behavior: a comparison of search, experience, and credence services (2012)The role of emotions in onlin…The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The impact of storytelling on…How to Align your Brand Stories with Your Products (2012)How to Align your Brand Stori…Designing persuasive destination websites: A mental imagery processing perspective (2011)Designing persuasive destinat…NSD Processes and Practices in Experiential Services* (2010)NSD Processes and Practices i…Assessing the Effectiveness of Consumer Narratives for Destination Marketing (2010)Assessing the Effectiveness o…The Marketing of Hospitality and Leisure Experiences (2009)The Marketing of Hospitality …Marketing Places Through First‐Person Stories—an Analysis of Pennsylvania Roadtripper Blog (2008)Marketing Places Through Firs…Increasing Mental Health Literacy via Narrative Advertising (2008)Increasing Mental Health Lite…Attitude-behavior relations: A theoretical analysis and review of empirical research. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1982The need for cognition.5,357 cited
  • 1981Categorization and Representation of Physics Problems by Experts and Novices*5,238 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 1981After Virtue; A Study in Moral Theory2,669 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1986The anthropology of experience1,845 cited
  • 1997Structure mapping in analogy and similarity.1,823 cited

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  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • Cited by

    • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
    • 2011Designing persuasive destination websites: A mental imagery processing perspective287 cited
    • 2018The Narrative Policy Framework285 cited
    • 2012How to Align your Brand Stories with Your Products228 cited
    • 2013Making Sense of Climate Change: How Story Frames Shape Cognition206 cited
    • 2013Cultural Characters and Climate Change: How Heroes Shape Our Perception of Climate Science200 cited
    • 2010NSD Processes and Practices in Experiential Services*179 cited
    • 2015Effects of message appeal and service type in CSR communication strategies159 cited
    • 2014Introducing the Narrative Policy Framework142 cited
    • 2009The Marketing of Hospitality and Leisure Experiences137 cited
    • 2008Marketing Places Through First‐Person Stories—an Analysis of Pennsylvania Roadtripper Blog136 cited
    • 2015Narrative, transportation and advertising133 cited
    • 2010Assessing the Effectiveness of Consumer Narratives for Destination Marketing132 cited
    • 2013Narrative online advertising: identification and its effects on attitude toward a product129 cited
    • 2008Increasing Mental Health Literacy via Narrative Advertising113 cited
    • 2012The role of emotions in online consumer behavior: a comparison of search, experience, and credence services104 cited