Article1964

Managerial Acceptance of Scientific Recommendations

49 citations0/0 files storedCalifornia Management Review

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Leadership, Behavior, and Decision-Making Studies Decision-Making and Behavioral Economics Management Theory and Practice

Abstract

There is sufficient evidence to show that a manager may have perfect information available to him, yet not make the correct decision. Why don9t managers act on information that is stored in their environment? What is involved in the complex process of decision-making?

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1964A Behavioral Theory of the Firm 1954Communication and persuasion

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