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- 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
- 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
- 1980Macroeconomics and Reality12,826 cited
- 2000Marketing management: analysis. planning. implementation and control6,649 cited
- 1998Generalized impulse response analysis in linear multivariate models6,129 cited
- 1976Econometric policy evaluation: A critique6,104 cited
- 2002Further Evidence on the Great Crash, the Oil-Price Shock, and the Unit-Root Hypothesis5,745 cited
- 1992Further Evidence on the Great Crash, the Oil-Price Shock, and the Unit-Root Hypothesis3,283 cited
- 1996Competitor Analysis and Interfirm Rivalry: Toward A Theoretical Integration1,564 cited
- 1986Alternative Explanations of the Money-Income Correlation1,501 cited
- 1994The psychology of judgment and decision making1,253 cited
- 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
- 1991Handbook of consumer behavior1,033 cited
- 1999Error Bands for Impulse Responses930 cited
- 1990Sales Promotion: Concepts, Methods and Strategies846 cited
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