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The effects of blogger recommendations on customers’ online shopping intentions

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References

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1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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2,191 cited

2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited

2003Why do people play on-line games? An extended TAM with social influences and flow experience2,006 cited

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2018How do product recommendations affect impulse buying? An empirical study on WeChat social commerce370 cited
2014Examining the antecedents of persuasive eWOM messages in social media314 cited
2018“Thanks for watching”. The effectiveness of YouTube vlogendorsements253 cited
2015Perceived derived attributes of online customer reviews220 cited
2018How citizen influencers persuade their followers189 cited
2023The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI165 cited
2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation163 cited
2019Perceived helpfulness of eWOM: Emotions, fairness and rationality149 cited
2014The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow148 cited
2016Antecedents of attitudes toward eWOM communication: differences across channels145 cited
2024A UTAUT-Based Framework for Analyzing Users’ Intention to Adopt Artificial Intelligence in Human Resource Recruitment: A Case Study of Thailand112 cited