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An analysis of product category restrictions in advertising in four major East Asian markets
14 references·4 citing·38 second hop
An analysis of product category restrictions in advertising in four major East Asian markets (2000)An analysis of product category restricti…Global Marketing and Advertising (2022)Global Marketing and Advertis…International Marketing and Export Management (1998)International Marketing and E…The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials (1997)The Impact of Information Lev…The big emerging markets (1996)The big emerging marketsMatching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …The Sense of “Nonsense”: Japanese TV Advertising (1994)The Sense of “Nonsense”: Japa…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials (1993)Cultural Differences in Messa…Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials (1992)Stories, Symbols, and Straigh…Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials (1992)Culture and Advertising Execu…Sex and decency issues in advertising: General and international dimensions (1991)Sex and decency issues in adv…Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries (1991)Cross-National Analysis of Di…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Television Advertising Framework in Malaysia and The Salience of Ideals for Malay Muslims and Malaysians: A Framing Perspective for Nation Building (2018)The Television Advertising Fr…Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran (2013)Examining the effect of TV ad…Regulation of soft issues in advertising in Confucian societies: a comparative examination (2009)Regulation of soft issues in …HARMONIOUS REGIONAL ADVERTISING REGULATION?: A Comparative Examination of Government Advertising Regulation in China, Hong Kong, and Taiwan (2005)HARMONIOUS REGIONAL ADVERTISI…Back-Translation for Cross-Cultural Research (1970)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1998International Marketing and Export Management436 cited
  • 1991Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries394 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 1997The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials174 cited
  • 1993Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials165 cited
  • 2022Global Marketing and Advertising161 cited
  • 1996The big emerging markets110 cited
  • 1992Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials100 cited
  • 1991Sex and decency issues in advertising: General and international dimensions52 cited
  • 1992Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials51 cited
  • 1994The Sense of “Nonsense”: Japanese TV Advertising46 cited

Cited by

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  • 2013Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran35 cited
  • 2005HARMONIOUS REGIONAL ADVERTISING REGULATION?: A Comparative Examination of Government Advertising Regulation in China, Hong Kong, and Taiwan28 cited
  • 2018The Television Advertising Framework in Malaysia and The Salience of Ideals for Malay Muslims and Malaysians: A Framing Perspective for Nation Building10 cited
  • 2009Regulation of soft issues in advertising in Confucian societies: a comparative examination8 cited