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The Residual Impact of Avoided Television Advertising

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References

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2014The Economic and Cognitive Costs of Annoying Display Advertisements150 cited
2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
2018Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference56 cited
2014

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The effects of social TV on television advertising effectiveness

56 cited

2014Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads35 cited

2011How coviewing reduces the effectiveness of TV advertising34 cited

2019The Effects of Commercial Length On Advertising Impact32 cited

2013Factors influencing mobile advertising avoidance29 cited

2015Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor23 cited

2017Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising20 cited

2015The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor19 cited

2017Predictors of Commercial Zapping During Live Prime-Time Television18 cited

2015Nutzung von Werbung15 cited

2010Marketing in the 22nd Century: A Look at Four Promising Concepts15 cited

2020A New Benchmark for Mechanical Avoidance of Radio Advertising13 cited

2017Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements10 cited