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What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
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What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes (2012)What drives Indian consumer credit card l…Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Understanding the Influence of National Culture on the Development of Trust (1998)Understanding the Influence o…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Book Review: The Psychology of Attitudes (1997)Book Review: The Psychology o…Trust in Organizations: Frontiers of Theory and Research (1996)Trust in Organizations: Front…Developing and Maintaining Trust in Work Relationships (1996)Developing and Maintaining Tr…Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Judgment in Managerial Decision Making (1986)Judgment in Managerial Decisi…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Advances in Consumer Research (1983)Advances in Consumer ResearchUnderstanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Translation and content analysis of oral and written materials (1980)Translation and content analy…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The role of transportation in the persuasiveness of public narratives. (2000)The Measurement of Meaning (1957)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)OVERCOMING THE LIABILITY OF FOREIGNNESS. (1995)Not So Different After All: A Cross-Discipline View Of Trust (1998)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Authentic Leadership: Development and Validation of a Theory-Based Measure† (2007)Linking Empowering Leadership and Employee Creativity: The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative Process Engagement (2010)Developing Buyer-Seller Relationships (1987)A National Customer Satisfaction Barometer: The Swedish Experience (1992)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1997Book Review: The Psychology of Attitudes7,173 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change5,011 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
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  • 1996Trust in Organizations: Frontiers of Theory and Research2,814 cited
  • 1996Developing and Maintaining Trust in Work Relationships2,624 cited
  • 1986Judgment in Managerial Decision Making2,254 cited
  • 1998Understanding the Influence of National Culture on the Development of Trust1,844 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,399 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited

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  • 1997Do Customer Loyalty Programs Really Work1,043 cited
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