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The role of marketing in supply chain management

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References

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1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives

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3,167 cited

1997Supply Chain Management: More Than a New Name for Logistics2,865 cited

Cited by

2007Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example397 cited
2014Drivers of Supplier Sustainability: Moving Beyond Compliance to Commitment259 cited
2015The Role of Marketing Channels in Supply Chain Management237 cited
2021Analysis of the innovation strategies for green supply chain management in the energy industry using the QFD-based hybrid interval valued intuitionistic fuzzy decision approach208 cited
2014Internal lean practices and performance: The role of technological turbulence200 cited
2005Market orientation of value chains189 cited
2016Supply chain practices and performance: the indirect effects of supply chain integration167 cited
2015A critical review of lean supply chain management frameworks: proposed framework159 cited
2007Market orientation, employee development practices, and performance in logistics service provider firms149 cited
2010A strategic framework for integrating marketing and supply chain strategies139 cited
2006Supply management: is it a discipline?138 cited
2018Role of cloud ERP on the performance of an organization134 cited
2012Aligning marketing strategies throughout the supply chain to enhance performance129 cited
2002The theoretical foundation of supply chain management122 cited
2010Relationships among market orientation, JIT, TQM, and agility120 cited
2012Supply Chain Management Dimensions, Supply Chain Performance and Organizational Performance: An Integrated Framework118 cited