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Cited by

• 2013Branding vs contract manufacturing: capability, strategy, and performance52 cited
• 1995Renaissance: a case study in brand revitalization and strategic realignment27 cited
• 2001Brand value accounting: an international comparison of perceived managerial implications25 cited
• 2010Branding of post‐purchase ancillary products and services24 cited
• 2008The competence and constraints of brand building for contract manufacturers24 cited
• 1998Separating the brand asset from the goodwill asset19 cited
• 1994Dimensions of brand performance: Challenges for marketing management and managerial accountancy18 cited
• 2006Interfunctional cooperation in progressing accounting for brands18 cited
• 1999The brand accounting side‐show16 cited
• 2009Brand image, equity, and sports sponsorship15 cited