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Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions*
16 references·16 citing·31 second hopsampled
Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions* (2001)Effective Design of Products/Services: An…Discrete Choice Analysis (2014)Discrete Choice AnalysisMass customization: The new frontier in business competition (1999)Mass customization: The new f…The power of product platforms : building value and cost leadership (1997)The power of product platform…Modelling the Costs and Benefits of Delayed Product Differentiation (1997)Modelling the Costs and Benef…Principles on the Benefits of Manufacturing Process Flexibility (1995)Principles on the Benefits of…Manufacturing Strategy : Text and Cases (1994)Manufacturing Strategy : Text…The Voice of the Customer (1993)The Voice of the CustomerThe House of Quality (1988)The House of QualityRelevance Lost: The Rise and Fall of Management Accounting (1987)Relevance Lost: The Rise and …Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …Competing on the Eight Dimensions of Quality (1987)Competing on the Eight Dimens…The Choice Theory Approach to Market Research (1986)The Choice Theory Approach to…Restoring Our Competitive Edge: Competing through Manufacturing. (1985)Restoring Our Competitive Edg…Restoring our Competitive Edge: Competing through Manufacturing (1985)Restoring our Competitive Edg…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Focused Factory (1974)The Focused FactoryA Quantitative Framework for Managing Project Value, Risk, and Opportunity (2014)A Quantitative Framework for …Sequence effects in service bundles: Implications for service design and scheduling (2013)Sequence effects in service b…Pricing in a social world: The influence of non-price information on hotel choice (2013)Pricing in a social world: Th…Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs (2012)Willingness-to-pay estimation…Supply chain integration: an international comparison of maturity (2011)Supply chain integration: an …On the complementarity between internal and external just-in-time bundles to build and sustain high performance manufacturing (2010)On the complementarity betwee…Marketing–Manufacturing Integration Across Stages of New Product Development: Effects on the Success of High- and Low-Innovativeness Products (2009)Marketing–Manufacturing Integ…An Empirical Examination of the Structural Dimensions of the Service Recovery System* (2009)An Empirical Examination of t…Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support (2008)Understanding trade-offs in t…Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research (2008)Issues in the use of ratings-…E-Services: A Synthesis and Research Agenda (2007)E-Services: A Synthesis and R…Supplier‐Switching Inertia and Competitive Asymmetry: A Demand‐Side Perspective* (2006)Supplier‐Switching Inertia an…Understanding service experience in non‐profit performing arts: Implications for operations and service management (2005)Understanding service experie…Integration of customer relationship management: status quo and implications for research and practice (2005)Integration of customer relat…Understanding Customer Choices in E-Financial Services (2004)Understanding Customer Choice…Understanding Consumer Choices and Preferences in Transaction-Based e-Services (2003)Understanding Consumer Choice…Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Conditional logit analysis of qualitative choice behavior (1972)Specification Tests in Econometrics (1978)Limited-dependent and qualitative variables in econometrics (1983)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online (2010)Research in the process and content of manufacturing strategy (1990)A resource‐based view of manufacturing strategy and the relationship to manufacturing performance (2002)The Financial Impact of ISO 9000 Certification in the United States: An Empirical Analysis (2005)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)Strategizing, economizing, and economic organization (1991)Case research in operations management (2002)Sustainable Operations Management (2005)Towards a dynamic theory of strategy (1991)Performance measurement system design (1995)The impact of supply chain integration on performance: A contingency and configuration approach (2009)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)SWOT analysis: It's time for a product recall (1997)On theory in operations management (1998)The Capabilities of Market-Driven Organizations (1994)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1987Relevance Lost: The Rise and Fall of Management Accounting3,169 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1988The House of Quality2,266 cited
  • 1985Restoring Our Competitive Edge: Competing through Manufacturing.2,212 cited
  • 1993The Voice of the Customer1,969 cited
  • 1987Competing on the Eight Dimensions of Quality1,691 cited
  • 1986The Choice Theory Approach to Market Research1,307 cited
  • 1974The Focused Factory1,137 cited
  • 1994Manufacturing Strategy : Text and Cases1,033 cited
  • 1985Restoring our Competitive Edge: Competing through Manufacturing935 cited
  • 1997The power of product platforms : building value and cost leadership934 cited
  • 1995Principles on the Benefits of Manufacturing Process Flexibility827 cited
  • 2014Discrete Choice Analysis640 cited
  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
  • 1997Modelling the Costs and Benefits of Delayed Product Differentiation

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605 cited

Cited by

  • 2005Understanding service experience in non‐profit performing arts: Implications for operations and service management132 cited
  • 2007E-Services: A Synthesis and Research Agenda116 cited
  • 2008Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support98 cited
  • 2010On the complementarity between internal and external just-in-time bundles to build and sustain high performance manufacturing85 cited
  • 2003Understanding Consumer Choices and Preferences in Transaction-Based e-Services85 cited
  • 2008Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research83 cited
  • 2013Sequence effects in service bundles: Implications for service design and scheduling78 cited
  • 2009An Empirical Examination of the Structural Dimensions of the Service Recovery System*77 cited
  • 2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs73 cited
  • 2006Supplier‐Switching Inertia and Competitive Asymmetry: A Demand‐Side Perspective*71 cited
  • 2013Pricing in a social world: The influence of non-price information on hotel choice62 cited
  • 2009Marketing–Manufacturing Integration Across Stages of New Product Development: Effects on the Success of High- and Low-Innovativeness Products61 cited
  • 2014A Quantitative Framework for Managing Project Value, Risk, and Opportunity60 cited
  • 2011Supply chain integration: an international comparison of maturity49 cited
  • 2004Understanding Customer Choices in E-Financial Services45 cited
  • 2005Integration of customer relationship management: status quo and implications for research and practice41 cited