References

• 1997Dimensions of Brand Personality5,056 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 2014The Performance of RMSEA in Models With Small Degrees of Freedom2,837 cited
• 1999A review and meta-analysis of country-of-origin research1,603 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
• 1995A Meta-Analysis of Country-of-Origin Effects952 cited
• 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
• 1979Endorser Effectiveness by Product Type816 cited
• 2013Measuring consumer-based brand authenticity780 cited
• 2009Why do dominant personalities attain influence in face-to-face groups? The competence-signaling effects of trait dominance.578 cited
• 2005The social life of phonetics and phonology573 cited