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Pester power – A battle of wills between children and their parents

16 references·16 citing·37 second hopsampled

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1992

Kids as Customers: A Handbook of Marketing to Children

352 cited

Cited by

2017Review of Family Financial Decision Making: Suggestions for Future Research and Implications for Financial Education107 cited
2012Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption75 cited
2016Food for Kids: How Children Influence their Parents Purchasing Decisions50 cited
2014Unhealthy food, integrated marketing communication and power: a critical analysis40 cited
2017Sport fandom and parenthood35 cited
2017Young children’s influence on family consumer behavior33 cited
2014When children express their preferences regarding sales channels31 cited
2015Edutainment experiences for children in retail stores, from a child’s perspective31 cited
2020Cynical consumer: how social cynicism impacts consumer attitude28 cited
2015Siblings as socialization agents28 cited
2016Meet the good child. ‘Childing’ practices in family food co‐shopping26 cited
2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited
2012Pester power: it's all in “the game”21 cited
2014The influence of parents versus peers on Generation Y Internet ethical attitudes20 cited
2015“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will19 cited
2016Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework18 cited