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The Common Challenges of Brand Equity Creation among Local Fast Food Brands in Malaysia
16 references·2 citing·29 second hop
The Common Challenges of Brand Equity Creation among Local Fast Food Brands in Malaysia (2012)The Common Challenges of Brand Equity Cre…The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The role played by perceived …Service loyalty (2002)Service loyaltyThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Store atmosphere and purchasing behavior (1994)Store atmosphere and purchasi…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Use of Pledges to Build a…Managing Brand Equity (1991)Managing Brand EquityConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…A practical supply-demand hub in industrial clusters: a new perspective (2018)A practical supply-demand hub…How differing demographic factors impact consumers’ loyalty towards national or international fast food chains (2015)How differing demographic fac…The Evolution of Cooperation (1981)Perceived organizational support. (1986)Developing Buyer-Seller Relationships (1987)Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2005The role played by perceived usability, satisfaction and consumer trust on website loyalty1,684 cited
  • 1994Store atmosphere and purchasing behavior1,649 cited
  • 2002Service loyalty1,549 cited

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  • 1995Measuring customer‐based brand equity1,388 cited
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    • 2015How differing demographic factors impact consumers’ loyalty towards national or international fast food chains27 cited
    • 2018A practical supply-demand hub in industrial clusters: a new perspective19 cited