References

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• 1997The Psychology of Attitudes7,143 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2014Attitude Strength1,287 cited
• 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
• 1988The involvement—commitment model: Theory and implications487 cited
• 1999The Ownership Effect in Consumer Responses to Brand Line Stretches436 cited
• 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
• 2001The Moderating Role of Commitment on the Spillover Effect of Marketing Communications392 cited
• 1991Substitution in Use and the Role of Usage Context in Product Category Structures360 cited
• 2000Examination of Psychological Processes Underlying Resistance to Persuasion312 cited
• 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
• 1986Salience Effects in Brand Recall273 cited
• 1996Decision Making and the Search for Fundamental Psychological Regularities: What Can Be Learned from a Process Perspective?235 cited
• 1994The Role of Consumers' Intuitions in Inference Making215 cited