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The Effects of Ad Irritation on Brand Attitudes

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References

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1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
2014Cognitive Responses in Persuasion1,202 cited
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1991Gender Differences in the Use of Message Cues and Judgments

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636 cited

1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited

1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited

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