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Emotional Engagement: How Television Builds Big Brands At Low Attention
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Emotional Engagement: How Television Builds Big Brands At Low Attention (2009)Emotional Engagement: How Television Buil…Brand Relationships: Strengthened by Emotion, Weakened by Attention (2006)Brand Relationships: Strength…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Visual attention while driving: sequences of eye fixations made by experienced and novice drivers (2003)Visual attention while drivin…The social psychology of consumer behaviour (2002)The social psychology of cons…Non-Conscious Influences on Consumer Choice (2002)Non-Conscious Influences on C…Consumer Learning and Brand Equity (2000)Consumer Learning and Brand E…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Evaluating Persuasion‐Enhancing Techniques from a Resource‐Matching Perspective (1997)Evaluating Persuasion‐Enhanci…Appraisals of emotion-eliciting events: Testing a theory of discrete emotions. 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An integrated model approach of driver take-over after automated driving (2015)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Information behaviour: An interdisciplinary perspective (1997)Do Satisfied Customers Buy More? 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References

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154 cited

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  • 2015How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?81 cited
  • 2020A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention78 cited
  • 2017Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands66 cited
  • 2009How Emotive is Creativity63 cited
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  • 2023Heuristic processing of green advertising: Review and policy implications52 cited
  • 2015Creative That Sells: How Advertising Execution Affects Sales49 cited
  • 2012How captive is your audience? Defining overall advertising involvement47 cited
  • 2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited
  • 2015Grounding Consumer-brand Engagement: A field-driven conceptualisation44 cited
  • 2013Leveraging Synergy and Emotion In a Multi-Platform World35 cited
  • 2021The Effect of Servicescape on Customer Engagement: The Mediating Role of Customer Experience32 cited