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Do emotional appeals work for services?

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References

1970Information and Consumer Behavior5,796 cited
1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
1985Problems and Strategies in Services Marketing2,819 cited
1977Breaking Free from Product Marketing2,056 cited
1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
1981Designing Research for Application1,805 cited
1989A Critical review of consumer satisfaction1,522 cited
1989A Gap Analysis of Professional Service Quality1,123 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1985Mood States and Consumer Behavior: A Critical Review1,046 cited
1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
1997Communicating Experiences: A Narrative Approach to Creating Service Brand Image

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490 cited

1982On the External Validity of Experiments in Consumer Research471 cited

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2017How to Implement Informational and Emotional Appeals in Print Advertisements73 cited
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2002Integrating advertising theories with conceptual models of services advertising50 cited
2010The ‘Inside-out’ and ‘Outside-in’ Approaches on Students’ Perceived Service Quality: An Empirical Evaluation48 cited
2016Emotions, price and quality expectations in hotel services41 cited
2021Advertising appeals effectiveness: a systematic literature review34 cited
2015Shopping online for goods vs. services: where do experiential features help more?31 cited
2011The March to Reliable Metrics30 cited
2022Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention27 cited
2019The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan27 cited
2015Self-regulatory focus and advertising effectiveness26 cited
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