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The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

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1993Attitude toward the Ad: A Review191 cited
1998Marketing images of gender: A visual analysis188 cited
2002Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

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2004THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising157 cited

2008Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender137 cited

2000The effectiveness of environmental advertising: the role of claim type and the source country green image129 cited

1996Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects123 cited

2010The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing122 cited

2010Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies122 cited

2017The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review120 cited

1997Provocation in advertising: A conceptualization and an empirical assessment117 cited

2009Consumer responses to sex appeal advertising: a cross‐cultural study112 cited