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The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge

16 references·16 citing·40 second hopsampled

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References

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1993Brand equity and the extendibility of brand names363 cited
1985

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Effects of Context and Part-Category Cues on Recall of Competing Brands

248 cited

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2015From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention43 cited
2007The corporate brand naming process in the net economy42 cited
2012Does brand spelling influence memory? The case of auditorily presented brand names35 cited
2016Brand Name Translation Model: A Case Analysis of US Brands in China33 cited
2012Making sense of numbers: Effects of alphanumeric brands on consumer inference29 cited
2020Consumer acceptance of brand extensions: Is parental fit preeminent?27 cited
2020My brand identity lies in the brand name: personified suggestive brand names25 cited
2023The effect of brand names and logos’ figurativeness on memory: An experimental approach24 cited
2014Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy20 cited
2015Untangling the brand name from the branded entity20 cited
2020Effects of search, experience and credence attributes versus suggestive brand names on product evaluations16 cited
2014Influence of Brand Name on Consumer Choice & Decision15 cited