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Comparative advertising effectiveness in different national cultures
16 references·16 citing·51 second hopsampled
Comparative advertising effectiveness in different national cultures (2002)Comparative advertising effectiveness in …Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures (1998)Empathy Versus Pride: the Inf…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Cross-Cultural Research in Advertising: An Assessment of Methodologies (1994)Cross-Cultural Research in Ad…Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing (1993)Category-Based Applications a…The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation (1991)The Use of Comparative Advert…Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Comparative Advertising Effec…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings (1984)The Impact of Comparative Adv…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Consumer attitude towards sales promotion techniques: a multi-country study (2019)Consumer attitude towards sal…The ad format-strategy effect on comparative advertising effectiveness (2017)The ad format-strategy effect…Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions (2017)Comparative advertising: Effe…The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market (2015)The Influence of Comparative …The Effectiveness of Comparative Versus Non-Comparative Advertising (2015)The Effectiveness of Comparat…Sales promotion in Asia: successful strategies for Singapore and Malaysia (2013)Sales promotion in Asia: succ…Direct or indirect comparative ads: The moderating role of information processing modes (2013)Direct or indirect comparativ…Adapted or standardized copy: Is non-cultural English the answer? 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(2012)The effect of social media communication on consumer perceptions of brands (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)More than meets the eye: The functional components underlying influencer marketing (2020)The processes of causal attribution. (1973)Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)Handbook of social psychology (2010)Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments (2011)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople (2001)“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011)What makes a useful online review? Implication for travel product websites (2014)Concreteness, imagery, and meaningfulness values for 925 nouns. (1968)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Methods of Meta-Analysis (2004)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The Role of Involvement in Attention and Comprehension Processes (1988)Attitudes and Attitude Change (2010)Attitudes and Attitude Change (2014)Investigating the impact of social media advertising features on customer purchase intention (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Family resemblances: Studies in the internal structure of categories (1975)The Elaboration Likelihood Model of Persuasion (1986)Feminist Thought: Implications for Consumer Research (1993)Employer branding and its influence on managers (2008)Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Experimental and Quasi-Experimental Designs for Research (1963)Translation and content analysis of oral and written materials (1980)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Response rates in international mail surveys: Results of a 22-country study (1997)National culture and life insurance consumption (2007)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Impact of Television Advertising: Learning Without Involvement (1965)Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages (1991)Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context (2000)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Cross-Cultural Universals of Affective Meaning (1976)Can Mixed Emotions Peacefully Coexist? (2002)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Beyond national culture: implications of cultural dynamics for consumer research (2006)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)
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References

  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility270 cited
  • 1991The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation222 cited
  • 1994Cross-Cultural Research in Advertising: An Assessment of Methodologies206 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1984The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings148 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class

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132 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance100 cited
  • Cited by

    • 2004THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis99 cited
    • 2019Consumer attitude towards sales promotion techniques: a multi-country study53 cited
    • 2004THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES40 cited
    • 2004Comparative Advertising Effectiveness: A Cross-Cultural Study40 cited
    • 2012Comparative advertising effectiveness in Latin America: evidence from Chile33 cited
    • 2008Comparative advertising in markets where brands and comparative advertising are novel33 cited
    • 2013Direct or indirect comparative ads: The moderating role of information processing modes29 cited
    • 2013Sales promotion in Asia: successful strategies for Singapore and Malaysia28 cited
    • 2017Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions26 cited
    • 2013Adapted or standardized copy: Is non-cultural English the answer?23 cited
    • 2013A History of Comparative Advertising in the United States23 cited
    • 2017The ad format-strategy effect on comparative advertising effectiveness23 cited
    • 2015The Effectiveness of Comparative Versus Non-Comparative Advertising18 cited
    • 2015The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market17 cited
    • 2011Do opposites attract? Understanding opposition in promotion17 cited
    • 2012How category advertising norms and consumer counter‐conformity influence comparative advertising effectiveness17 cited