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A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

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References

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1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

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1,327 cited

1985Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness1,247 cited

1998A Communication-Based Marketing Model for Managing Relationships1,236 cited

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