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Communication and marketing of services by religious organizations in India
16 references·0 citing·47 second hop
Communication and marketing of services by religious organizations in India (2013)Communication and marketing of services b…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1The New Palgrave dictionary of economics (2008)The New Palgrave dictionary o…Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies (2005)Choosing among Alternative Se…People's opium? Religion and economic attitudes (2003)People's opium? Religion and …The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents (2001)The Measurement of Word-of-Mo…The quality of government (1999)The quality of governmentMarket Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Competitor Analysis and Interfirm Rivalry: Toward A Theoretical Integration (1996)Competitor Analysis and Inter…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Managing Brand Equity (1991)Managing Brand EquityMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Information Requirements, Media Richness and Structural Design (1986)Organizational Information Re…Information Richness. A New Approach to Managerial Behavior and Organization Design (1983)Information Richness. 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this work references cited by second hop

References

  • 1973The Strength of Weak Ties40,446 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1999The quality of government5,695 cited
  • 1991Managing Brand Equity3,818 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1983Information Richness. A New Approach to Managerial Behavior and Organization Design2,262 cited
  • 2005Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies1,740 cited
  • 2003People's opium? Religion and economic attitudes1,707 cited
  • 1973On the Use of the Mass Media for Important Things1,637 cited
  • 2008The New Palgrave dictionary of economics1,601 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
  • 1996Competitor Analysis and Interfirm Rivalry: Toward A Theoretical Integration

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1,564 cited
  • 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis1,547 cited
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