References

• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1971Consumer Rankings of Risk Reduction Methods1,407 cited
• 1993Perceived Risk: Further Considerations for the Marketing Discipline1,349 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping927 cited
• 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
• 1976An Investigation of Perceived Risk at the Brand Level736 cited
• 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
• 1993Measuring brand value with scanner data618 cited
• 1996Household store brand proneness: A framework542 cited
• 1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
• 1992Effects of Consumer Preferences for Foreign Sourced Products407 cited
• 1983The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products373 cited
• 1971Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.