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The role of the brand name in obtaining differential advantages
15 references·16 citing·41 second hop
The role of the brand name in obtaining differential advantages (2001)The role of the brand name in obtaining d…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Brand development versus new product development: toward a process model of extension decisions (1997)Brand development versus new …The role of advertising in brand image development (1995)The role of advertising in br…Brand equity: the halo effect measure (1995)Brand equity: the halo effect…Brand Orientation – A Strategy for Survival (1994)Brand Orientation – A Strateg…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam (2021)The role of selected marketin…Influence of Design Aesthetics and Brand Name On Generation Y Students’ Intention to Use Wearable Activity-Tracking Devices (2020)Influence of Design Aesthetic…The dynamic models of consumers’ symbolic needs: in the context of restaurant brands (2016)The dynamic models of consume…The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK (2015)The Effects of Brand Image on…Students’ demand for smartphones (2013)Students’ demand for smartpho…Can Islam and status consumption live together in the house of fashion clothing? (2013)Can Islam and status consumpt…Better branding: brand names can influence consumer choice (2013)Better branding: brand names …Corporate social responsibility, leadership, and brand equity in healthcare service (2012)Corporate social responsibili…Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult (2012)Conceptual Paper: Factors Aff…Competing on service and branding in the renewable electricity sector (2012)Competing on service and bran…The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry (2011)The Effect of Brand Equity Co…How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption (2009)How Young Adult Consumers Eva…Brand related information as context: the impact of brand name characteristics on memory and choice (2009)Brand related information as …Retail store branding in Turkey: its effect on perceived quality, satisfaction and loyalty (2008)Retail store branding in Turk…Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty (2005)Cultural Impact on the Relati…Factors influencing consumer perceptions of brand trust online (2004)Factors influencing consumer …Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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(1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Customer-based brand equity for a destination (2007)Are social media replacing traditional media in terms of brand equity creation? 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
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  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1995Brand equity: the halo effect measure295 cited
  • 1994Brand Orientation – A Strategy for Survival291 cited
  • 1997Brand development versus new product development: toward a process model of extension decisions199 cited

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Cited by

  • 2004Factors influencing consumer perceptions of brand trust online445 cited
  • 2011The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry103 cited
  • 2013Can Islam and status consumption live together in the house of fashion clothing?90 cited
  • 2015The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK85 cited
  • 2013Students’ demand for smartphones81 cited
  • 2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited
  • 2012Corporate social responsibility, leadership, and brand equity in healthcare service73 cited
  • 2013Better branding: brand names can influence consumer choice71 cited
  • 2005Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty66 cited
  • 2009Brand related information as context: the impact of brand name characteristics on memory and choice50 cited
  • 2016The dynamic models of consumers’ symbolic needs: in the context of restaurant brands49 cited
  • 2012Competing on service and branding in the renewable electricity sector45 cited
  • 2012Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult42 cited
  • 2020Influence of Design Aesthetics and Brand Name On Generation Y Students’ Intention to Use Wearable Activity-Tracking Devices38 cited
  • 2008Retail store branding in Turkey: its effect on perceived quality, satisfaction and loyalty37 cited
  • 2021The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam35 cited