Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

16 references·16 citing·37 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1994Measuring emotion: The self-assessment manikin and the semantic differential9,531 cited
1980Feeling and thinking: Preferences need no inferences.8,070 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2000The feeling of what happens: body and emotion in the making of consciousness5,997 cited
1997Dimensions of Brand Personality5,056 cited
1997Social psychology: handbook of basic principles4,895 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
1987Dimensions of Consumer Expertise4,373 cited
1997Dimensions of Brand Personality4,046 cited
2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
2004The somatic marker hypothesis: A neural theory of economic decision1,984 cited
2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,353 cited

2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited

Cited by

2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation163 cited
2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
2012Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.105 cited
2017The neuropsychology of consumer behavior and marketing104 cited
2012Branding and a child’s brain: an fMRI study of neural responses to logos104 cited
2015From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain98 cited
2017Brand equity and customer behavioral intentions: a mediated moderated model98 cited
2018Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation85 cited
2020The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes76 cited
2013Purchase Behavior and Psychophysiological Responses to Different Price Levels73 cited
2021Making sense of sensory brand experience: Constructing an integrative framework for future research70 cited
2017The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States70 cited
2021A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults69 cited
2019Brand Experience and Brand Equity67 cited
2018Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates64 cited
2021Methodological structure for future consumer neuroscience research58 cited