Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study

8 references·16 citing·46 second hop

FromToDepth

this work references cited by second hop

References

2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
2006Modeling Customer Lifetime Value732 cited
1999Is your company ready for one-to-one marketing?612 cited
2003Customers as assets478 cited
1995Optimal Selection for Direct Mail447 cited
2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
1975Successful direct marketing methods230 cited

Cited by

2018Retail business analytics: Customer visit segmentation using market basket data145 cited
2018Product substitution in different weights and brands considering customer segmentation and panic buying behavior142 cited
2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis141 cited
2017LRFMP model for customer segmentation in the grocery retail industry: a case study113 cited
2016Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis105 cited
2021RFM-based repurchase behavior for customer classification and segmentation96 cited
2016

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Customer lifetime value determination based on RFM model

69 cited

2020The impact of big data market segmentation using data mining and clustering techniques63 cited

2019Analysis for Customer Lifetime Value Categorization with RFM Model56 cited

2018Customer online shopping experience data analytics55 cited

2021Improved Customer Lifetime Value Prediction With Sequence-To-Sequence Learning and Feature-Based Models46 cited

2018A Fuzzy Linguistic RFM Model Applied to Campaign Management39 cited

2018Identifying valuable customer segments in online fashion markets: An implication for customer tier programs38 cited

2022A Novel Hotel Selection Decision Support Model Based on the Online Reviews from Opinion Leaders by Best Worst Method38 cited

2019A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting37 cited

2014Customer segmentation model based on value generation for marketing strategies formulation35 cited