References

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• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1992Research Methods in Social Relations2,081 cited
• 1996The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study1,862 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
• 1996LEARNING FROM CUSTOMER DEFECTIONS793 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 1999Customer loyalty: the future of hospitality marketing678 cited
• 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
• 2001Emotional Bonding and Restaurant Loyalty401 cited
• 2002Dimensions of customer loyalty: separating friends from well wishers321 cited
• 1995Brand alliances as signals of product quality318 cited
• 2001Effects of Relationship Marketing on Repeat Purchase and Word of Mouth301 cited
• 1995Best practice for customer satisfaction in manufacturing firms301 cited