References

• 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
• 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1982Mail and Telephone Surveys: The Total Design Method.6,852 cited
• 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
• 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
• 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
• 1994Market Information Processing and Organizational Learning1,536 cited
• 1987Global strategy: An organizing framework1,263 cited
• 1988Environmental Determinants of Decision-Making Uncertainty in Marketing Channels617 cited
• 1997The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance600 cited
• 1992Assumptions and Comparative Strengths of the Two-Step Approach491 cited