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Blurring the lines: is there a need to rethink industrial marketing?
13 references·16 citing·36 second hop
Blurring the lines: is there a need to rethink industrial marketing? (2006)Blurring the lines: is there a need to re…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The Sources of Innovation (2007)The Sources of InnovationThe 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years (2006)The 86 percent solution: how …Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. New York: Farrar, Straus and Giroux, 2005 (2006)Book Review: The World Is Fla…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Serious play: how the world's best companies simulate to innovate (2000)Serious play: how the world's…Strategy and the new economics of information (1999)Strategy and the new economic…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Managing hybrid marketing systems. (1991)Managing hybrid marketing sys…Industrial market segmentation (1974)Industrial market segmentationOrganizational Buying Behavior (1973)Organizational Buying BehaviorThe Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorIndustrial Source Loyalty (1970)Industrial Source LoyaltyRevisiting the theory of business-to-business advertising (2019)Revisiting the theory of busi…Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning (2019)Blurring the borders between …Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting (2017)Rational and emotional factor…Multistage market segmentation: an exploration of B2B segment alignment (2016)Multistage market segmentatio…THE NORDIC SCHOOL - SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE (2015)THE NORDIC SCHOOL - SERVICE M…Improving integrated marketing communications practices: A comparison of objectives and results (2015)Improving integrated marketin…The mental footprint of marketing in the boardroom (2014)The mental footprint of marke…Sales and operations planning (2014)Sales and operations planningCo‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage (2013)Co‐creation of Value by Open …An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry (2013)An Examination of Corporate S…How open innovation affects the drivers of competitive advantage (2012)How open innovation affects t…The dynamics of relationship marketing in international sponsorship networks (2011)The dynamics of relationship …Strategy and structure configurations for services within product‐centric businesses (2011)Strategy and structure config…Information search in complex industrial buying: Empirical evidence from Brazil (2010)Information search in complex…The evolution of buyer‐supplier relationships: an historical industry approach (2009)The evolution of buyer‐suppli…An analysis of B2B ingredient co-branding relationships (2007)An analysis of B2B ingredient…Industrial buying and creative marketing (1967)Market segmentation (1987)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Experimentation matters: unlocking the potential of new technologies for innovation (2004)Complexity Arrangements for Sustained Innovation: Lessons from 3M Corporation (2011)Origins of Serious Games (2011)Networks and Netwars: The Future of Terror, Crime, and Militancy (2002)Social Capital and Organizational Performance: Evidence from Urban Public Schools (2006)Full Disclosure (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Price, Authority, and Trust: From Ideal Types to Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Human geography without scale (2005)THE CASE FOR REGIONAL DEVELOPMENT INTERVENTION: PLACE‐BASED VERSUS PLACE‐NEUTRAL APPROACHES* (2012)Bowing before Dual Gods: How Structured Flexibility Sustains Organizational Hybridity (2017)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007The Sources of Innovation5,098 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. New York: Farrar, Straus and Giroux, 20051,431 cited
  • 1999Strategy and the new economics of information669 cited
  • 1973Organizational Buying Behavior640 cited
  • 2000Serious play: how the world's best companies simulate to innovate606 cited
  • 1974Industrial market segmentation255 cited
  • 1991Managing hybrid marketing systems.223 cited
  • 1970Industrial Source Loyalty142 cited
  • 2006The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years42 cited

Cited by

  • 2013An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry158 cited
  • 2012How open innovation affects the drivers of competitive advantage140 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2017Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting101 cited
  • 2007An analysis of B2B ingredient co-branding relationships81 cited
  • 2013Co‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage65 cited
  • 2011Strategy and structure configurations for services within product‐centric businesses63 cited
  • 2011The dynamics of relationship marketing in international sponsorship networks58 cited
  • 2019Revisiting the theory of business-to-business advertising56 cited
  • 2015THE NORDIC SCHOOL - SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE53 cited
  • 2009The evolution of buyer‐supplier relationships: an historical industry approach51 cited
  • 2014The mental footprint of marketing in the boardroom41 cited
  • 2010Information search in complex industrial buying: Empirical evidence from Brazil40 cited
  • 2016Multistage market segmentation: an exploration of B2B segment alignment38 cited
  • 2015Improving integrated marketing communications practices: A comparison of objectives and results36 cited
  • 2019Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning28 cited
  • 2014Sales and operations planning27 cited