References

• 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
• 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 2001Consumer perceived value: The development of a multiple item scale6,635 cited
• 1979Reliability and Validity Assessment5,882 cited
• 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
• 1995Market Orientation and the Learning Organization4,379 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
• 2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2,550 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
• 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
• 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go