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Loyalty trends for the twenty‐first century

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References

2006Developing an Effective Customer Loyalty Program238 cited
2006M‐loyalty: winning strategies for mobile carriers202 cited

Cited by

2007Consumer reactance against loyalty programs157 cited
2014Customer–company identification and the effectiveness of loyalty programs152 cited
2020An emerging theory of loyalty program dynamics131 cited
2010Relationship quality evaluation in retailers' relationships with consumers118 cited
2016A technology adoption and implementation process in an independent hotel chain77 cited
2018Evaluation of ecotourism sites: a GIS-based multi-criteria decision analysis76 cited
2019Knowledge management in entrepreneurial universities72 cited
2013Empirical investigations on boards, business characteristics, human capital and environmental reporting62 cited
2016Predictors of customer loyalty in the Pakistani banking industry: a moderated-mediation study60 cited
2013Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty57 cited
2010Do vendors benefit from promotions in a multi-vendor loyalty program?53 cited
2010A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia53 cited

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2017Examining the antecedents and consequences of gratitude53 cited

2012Progress in Loyalty Program Research: Facts, Debates, and Future Research52 cited

2021The influence of Internet banking services quality on e-customers’ satisfaction of Saudi banks: comparison study before and during COVID-1951 cited

2017Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs44 cited