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Megamarketing an event using integrated marketing communications: the success story of TMH

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References

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Cited by

2014The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink19 cited
2013Satisfying Public Relations16 cited
2017Implementing integrated marketing communications (IMC) through major event ambassadors16 cited
2020Paradigms of Public Relations in an Age of Digitalization7 cited

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