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Value propositions as communication practice: Taking a wider view · Study

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ArticleValue propositions as communication practice: Taking a wider view

David Ballantyne2010

Article2010

Value propositions as communication practice: Taking a wider view

David Ballantyne · Pennie Frow · Richard J. Varey · Adrian Payne

402 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Marketing and Advertising Strategies Innovation and Knowledge Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 402 citations exist upstream.

References

2003Metaphors We Live By 2003Evolving to a New Dominant Logic for Marketing 1990The Effect of a Market Orientation on Business Profitability 2007Service-dominant logic: continuing the evolution 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990The Effect of a Market Orientation on Business Profitability 1995The rise and fall of strategic planning 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Cited by

2011‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets 2014Value propositions 2011Value in business and industrial marketing: Past, present, and future 2015Two-sided Internet platforms: A business model lifecycle perspective 2020Analyzing the impact of the coronavirus crisis on business models 2018Conceptualizing and communicating value in business markets: From value in exchange to value in use 2013Business models and their relationship with marketing: A systematic literature review 2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems

Details

Year2010

Typearticle

Published2010-08-05

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations402

Files0 public / 0

ShelfService and Product Innovation

Identifiers

doi10.1016/j.indmarman.2010.06.032

openalex_workW2070906209

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