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Marketing and Professional Services: the Case of Consultancy Engineering
16 references·2 citing·38 second hop
Marketing and Professional Services: the Case of Consultancy Engineering (1996)Marketing and Professional Services: the …Marketing of Professional Services (1997)Marketing of Professional Ser…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon (1988)The Status Quo of the Marketi…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…The Status of Marketing in the UK Service Industries (1985)The Status of Marketing in th…The Marketing of Services: Managing the Intangibles (1985)The Marketing of Services: Ma…Effective marketing for professional services. (1985)Effective marketing for profe…The Marketing of Professional Services (1984)The Marketing of Professional…The Marketing of Professional Services — An Organizational Dilemma (1979)The Marketing of Professional…Toward a theory of professional service marketing (1978)Toward a theory of profession…A Service‐Orientated Approach to Marketing of Services (1978)A Service‐Orientated Approach…Marketing Professional Services (1977)Marketing Professional Servic…Innovating into trouble: When innovation leads to customer complaints (2022)Innovating into trouble: When…Effective marketing strategies and the Nigerian construction professionals (2011)Effective marketing strategie…Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Marketing Intangible Products and Product Intangibles (1981)How to Design a Service (1982)European Journal of Marketing (1991)Marketing for Service Industries-A Revie (1993)The use of initial fees and royalties in business‐format franchising (1993)Level of success inputs for service innovations in the same firm (1995)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)A Service Quality Model and its Marketing Implications (1984)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Word of mouth: understanding and managing referral marketing (1998)Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences (2005)Best-Worst Scaling: Theory, Methods and Applications (2015)DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES (1988)Implementation Characteristics of Organizational Innovations (1988)Message strategy by product-class type: A matching model (1996)
this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1978A Service‐Orientated Approach to Marketing of Services551 cited
  • 1977Marketing Professional Services328 cited
  • 1985The Marketing of Services: Managing the Intangibles197 cited
  • 1985Effective marketing for professional services.148 cited
  • 1984The Marketing of Professional Services130 cited
  • 1978Toward a theory of professional service marketing130 cited
  • 1979The Marketing of Professional Services — An Organizational Dilemma106 cited
  • 1988The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon29 cited
  • 1997Marketing of Professional Services23 cited

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1985
The Status of Marketing in the UK Service Industries
20 cited

Cited by

  • 2022Innovating into trouble: When innovation leads to customer complaints16 cited
  • 2011Effective marketing strategies and the Nigerian construction professionals11 cited