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Implicit sponsorship effects for a prominent brand
16 references·4 citing·48 second hop
Implicit sponsorship effects for a prominent brand (2014)Implicit sponsorship effects for a promin…Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Birds of a feather flock toge…An Examination of Different Explanations for the Mere Exposure Effect (2007)An Examination of Different E…Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice (2006)Beyond Vicary’s fantasies: Th…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…An international review of sponsorship research: extension and update (2003)An international review of sp…When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure (1999)When an Ad'S Influence Is Bey…Sports sponsorship, spectator recall and false consensus (1999)Sports sponsorship, spectator…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…The Effects of Incidental Ad Exposure on the Formation of Consideration Sets (1997)The Effects of Incidental Ad …Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships (2019)Why do all good things come t…How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (2018)How Does Value Creation Manif…Points of Attachment and Sponsorship Outcomes in an Individual Sport (2015)Points of Attachment and Spon…Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League (2015)Out with the old and in with …A model of image creation and image transfer in event sponsorship (1997)An International Review of Sponsorship Research (1998)Understanding sponsorship effects (2001)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)The Handbook of Social Psychology (1969)The file drawer problem and tolerance for null results. 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(1996)Social psychology: handbook of basic principles (1997)Social psychology: handbook of basic principles (2008)Accessing the meaning of invisible words (2010)The Effects of Animation and Format on the Perception and Memory of Online Advertising (2010)A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2006Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice308 cited
  • 2007An Examination of Different Explanations for the Mere Exposure Effect307 cited
  • 1997The Effects of Incidental Ad Exposure on the Formation of Consideration Sets291 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
  • 1999When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure286 cited
  • 1999Sports sponsorship, spectator recall and false consensus

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259 cited
  • 2007Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship241 cited
  • Cited by

    • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
    • 2019Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships24 cited
    • 2015Points of Attachment and Sponsorship Outcomes in an Individual Sport15 cited
    • 2018How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review14 cited