References

• 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
• 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
• 1987Developing Buyer-Seller Relationships9,139 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1993Market Orientation: Antecedents and Consequences4,340 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
• 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
• 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships2,111 cited
• 1979Interpersonal relations — a theory of interdependence1,763 cited
• 1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms1,501 cited
• 1990Communication Strategies in Marketing Channels: A Theoretical Perspective1,486 cited
• 1988Strategic supplier selection: Understanding long-term buyer relationships764 cited
• 1991